Accurate market opportunity analysis
If there are few customers or the business has stalled, then it's time to conduct an analysis of market opportunities. It is also necessary because sooner or later the company…

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How to accurately calculate market volume
I am not a fan of marketing. I am one of those who believe that marketers should be driven with a broom, and not pay them a salary and then…

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How to save the world from disaster
Money is sorely lacking. Moreover, everyone, starting from the poorest homeless people, ending with the very top of the world elite. One is missing a couple of bucks, the other…

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retain customers

Customer Retention Strategy. What is its essence?

The client is the basis of the business and this is an axiom. You cannot build a business without a client, because it is the client who brings money to the business. Everyone knows about this, as well as about the fact that the clients guys are very picky. They are not fastidious out of the blue, but have every right to do so. Customers pay money and have the right to choose what to pay for and what not. This forces the business to be constantly under stress, because if you do not give the client what he wants, the client will leave.

To prevent this from happening, so that clients do not leave, do not run away – we need a customer retention strategy that will allow us to purposefully, systematically, constantly and most importantly unobtrusively keep them. In order to build the most effective strategy, the client needs to be kept at the level of his idea, because at the core the client is a person, and the basis of a person is his idea. You could even say that a customer retention strategy is a strategy for identifying new customer-friendly life paths. Continue reading

Where is it better to invest
I have my own business in the field of trade. Recently, this business has become not very good and not very profitable; everything is being sold very poorly. Even selling…

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Professional appraisal of business ideas
A friend recommended you to “pump” ideas for business. As I understand it, we can try to evaluate the idea and if it has the opportunity to be profitable, then…

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How is money made?
Feedback on previous articles revealed one important point that most people do not allow to understand what I actually write about in the articles of the Novus Ordo Millennium series.…

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Effective ways to promote a business
Once your company was not there, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, nobody knew about the…

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