How to win a tender with a guarantee
I study marketing and write a master's degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial…

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The core of the business as its foundation
It is believed that any business is simply the implementation of the scheme “money - goods - money”. In fact, this scheme is nothing more than a “business engine”, the…

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Effective Ways to Increase Profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even loss. The bottom line is that…

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personal idea

Customer Retention Strategy. What is its essence?

The client is the basis of the business and this is an axiom. You cannot build a business without a client, because it is the client who brings money to the business. Everyone knows about this, as well as about the fact that the clients guys are very picky. They are not fastidious out of the blue, but have every right to do so. Customers pay money and have the right to choose what to pay for and what not. This forces the business to be constantly under stress, because if you do not give the client what he wants, the client will leave.

To prevent this from happening, so that clients do not leave, do not run away – we need a customer retention strategy that will allow us to purposefully, systematically, constantly and most importantly unobtrusively keep them. In order to build the most effective strategy, the client needs to be kept at the level of his idea, because at the core the client is a person, and the basis of a person is his idea. You could even say that a customer retention strategy is a strategy for identifying new customer-friendly life paths. Continue reading

Why are customers leaving? There's an answer!
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to…

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Why are customers leaving? There's an answer!
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to…

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How to become a real post-industrial?
Much suggests that the transition to a post-industrial economy has begun. However, not all running processes are successful. Post-industrial transition is no exception. It may or may not take place.…

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The right start of a business as a guarantee of its success
Among people who have never been involved in business, and even among some businessmen, there is a widespread opinion that it is believed that starting capital is necessary to open…

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