Customer Retention Strategy. What is its essence?
The client is the basis of the business and this is an axiom. You cannot build a business without a client, because it is the client who brings money to…

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Why are customers leaving? There's an answer!
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to…

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The basics of doing business.
To understand what the basics of doing business are, you must first clearly define what a business is. It seems to be so clear, but I must say that the…

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However

Quality product mix strategies

I’m going to open a store. I can’t determine how to organize store marketing? What will be more profitable for me: narrow specialization, many different products or something in between? It is clear that the most common strategies for a product range are a narrow range and a wide range. But which one is better?

Effective Product Range Strategies
When choosing a product strategy, several factors must be kept in mind. The first and most important factor is market saturation. A strategy of wide specialization gives maximum effect in conditions of deficit. In such conditions, people grab everything like hot cakes, which means that in order to make maximum sales, you need to have a variety of goods. Continue reading

Startup Professional Assessment

I need a startup’s assessment in terms of marketing. I don’t own marketing, so it’s difficult to evaluate it myself and I need a marketing consultant. The essence of the idea is the release of personalized covers for mobile phones. It will be implemented through the site. It will have a catalog of covers. A man chooses a case in the catalog.

Then, in a special form on the site, writes his name, surname, nickname. Then he clicks on the “get virtual cover” button and sees a virtual cover with his name, which he, if he liked, can order in real form.

I decided to make such a startup because my former business was selling covers and other accessories for mobile phones. It had to be closed due to Chinese online stores.

It is impossible to resist them, because they also offer that I am only several times cheaper. In the end, I decided that I needed a chip and came up with it. Now I want to understand whether I should engage in the implementation of this idea, and for this I need your help. Continue reading

Why are most people poor?

Answers to the question why people are poor, there are as many as poor people. Each beggar finds his own answer for himself, but he must somehow compensate for his poverty in front of himself. Finding the answer, he sleeps better, eats better, so everyone is looking for such an answer. However, the truth is that poverty has not only subjective reasons that are associated with each individual person, there is one common objective reason for all.

In fact, this reason justifies every beggar, gives him legitimate reasons to believe that the world is unfair. And the farther, the more the world’s structure becomes unfair, because it does not keep pace with the change in this world. It is this reason that underlies all the crises of recent years. So it’s better to know about her. True, the problem is that it is difficult to find out about it, because no one talks about it. Continue reading

10 main reasons for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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Mega-effective business control system
Many businessmen, having discovered a legal entity, begin to believe that they now have their own business. Satisfied, they rub their hands at the understanding that they will now work…

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Startup Professional Assessment
I need a startup’s assessment in terms of marketing. I don’t own marketing, so it’s difficult to evaluate it myself and I need a marketing consultant. The essence of the…

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Professional appraisal of business ideas
A friend recommended you to “pump” ideas for business. As I understand it, we can try to evaluate the idea and if it has the opportunity to be profitable, then…

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