How to win a tender with a guarantee
I study marketing and write a master's degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial…

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Professional appraisal of business ideas
A friend recommended you to “pump” ideas for business. As I understand it, we can try to evaluate the idea and if it has the opportunity to be profitable, then…

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Effective startup promotion
I read articles, watched a video about startups and startups and caught fire on them myself. I decided to become a startup too. I have been working in this field…

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come to the restaurant

Is marketing necessary or not for business?

Is there any benefit from marketing for business or not? Is it worth trying marketing or not. Is marketing necessary or not for business? Sooner or later, any businessman asks these questions, especially often such questions arise when problems begin in business. World market leaders such as Apple, BMW, Google, know the answers to these questions, and therefore become leaders, as evidenced by, for example, analysis of the Apple brand.

The answers to these questions are always different, but not always unambiguous. Very often, a businessman cannot find answers to these questions at all, because, trying to find the answer, he receives more and more new questions that seem endless. As a result, some businessmen do not use marketing at all, or rather believe that they do not use it, because they cannot fully understand the role of marketing in business. Some businessmen try marketing, but are disappointed in it and stop using it, or rather think that they are no longer using it. Continue reading

Correct corporate structure

I am building a system for the provision of services to the population. Something like the Soviet Public Life Center, but it should have an association of entrepreneurs connected by a system of agreements. General dispatch control, general accounting support, legal assistance.

Apartment renovations, insulation of facades, underfloor heating, roof overlap, installation of satellite dishes and split systems, repair of clothes, shoes, manufacturing of double-glazed windows. A network of homeworkers and so on. What could be the structure of the corporation? What to use as a basis for a corporation?

The main thing is the idea, including the foundation of any corporation is also a specific idea. The more powerful the idea, the more powerful the corporation. Accordingly, the structure of your corporation should be based on a specific idea. At its core, the structure of a corporation is the embodiment of a certain idea, a reflection of this idea. Continue reading

What are the prospects for the restaurant business

Is the restaurant business in the big city profitable? Will the opening of a new restaurant bring a good profit? What are the prospects for a restaurant business in a big city? Does the restaurant business need marketing? In my case, will a sales offer be effective for attracting corporate clients?

In general, the situation for the restaurant business is now favorable. It is especially favorable in a big city. It’s fashionable to have a good rest now and a lot of people have a rest in restaurants. In addition, it becomes fashionable to dine in restaurants during the lunch break at work.

More and more people, if possible, prefer to dine in restaurants at lunchtime. The number of those who have breakfast and dinner in restaurants is also growing, so as not to engage in cooking at home. So the prospects for the restaurant business are quite good and the larger the city, the better. Continue reading

How to start a business if it does not go
Business may or may not. Why is this happening, why is the business not going? If the conversation was in a different context, the words “why is it” would be…

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How to accurately calculate market volume
I am not a fan of marketing. I am one of those who believe that marketers should be driven with a broom, and not pay them a salary and then…

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Startup Professional Assessment
I need a startup’s assessment in terms of marketing. I don’t own marketing, so it’s difficult to evaluate it myself and I need a marketing consultant. The essence of the…

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Creative method of generating ideas
A good idea is valued very highly, but the problem is that it is hard to get. There is a creative method for generating ideas that allows you to put…

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