Active marketing for an effective business
Active marketing is attack marketing. However, such marketing is a rarity, because today's world is characterized by great passivity and passive marketing. The vast majority of companies live in such…

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Quality product mix strategies
I'm going to open a store. I can’t determine how to organize store marketing? What will be more profitable for me: narrow specialization, many different products or something in between?…

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How to win a tender with a guarantee
I study marketing and write a master's degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial…

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business is not going

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Internal marketing from professionals

A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else’s benefit only if he is motivated to do so. Such, however, is life. On his own, he will never think about how to do good to others. So the person is arranged that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.

There are many ways to motivate employees to work for the business. The most popular way is money. It is believed that the more you pay, the higher your loyalty and desire to work for you. This is mistake. The reality is that a person does not work for your business, but for the sake of money. By giving more money, you just motivate the person to ask for more.

Hired work is a compromise between work for yourself and for the company. Continue reading

How to win a tender with a guarantee

I study marketing and write a master’s degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial structures. Took this object, because I work there. The topic is improving marketing activities, but it so happened that my research supervisor chose the topic and I did not quite understand at first whether it was suitable or not.

Previously, my department was engaged in marketing, but now all efforts are spent on drawing up tender documents, studying open tenders. And as my leadership believes that marketing does not smell at present, but it seems to me that there are elements.

And the question is the following, since I work there not so long ago, I do not quite understand all the business processes, and especially what can be improved. Tell me, what do you think can be improved in the organization / department that is involved in tendering in such a highly specialized field? Thank you for your reply! Continue reading

Brief instructions on how to create a startup

While still at school, I realized that I would not work for my uncle. I decided that I would have my own business, and since then I have been going to this. While studying at school, he did not take any active actions, being afraid of making mistakes. To have fewer, I went to the university, which I am finishing soon. After graduation, I want to open a startup.

The idea is already there. She is very interesting. Prepared a selling quotation for distribution to investors. There is no experience, so I am collecting information on how to create a startup. While searching, got to your site. I found information about the startup legram. I had never heard anything about the legram. Can she help me create a startup? Is it enough to create a startup or need something else?

How to create a startup that “shoots” Continue reading

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