The core of the business as its foundation
It is believed that any business is simply the implementation of the scheme “money - goods - money”. In fact, this scheme is nothing more than a “business engine”, the…

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How to win a tender with a guarantee
I study marketing and write a master's degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial…

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The basics of doing business.
To understand what the basics of doing business are, you must first clearly define what a business is. It seems to be so clear, but I must say that the…

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best employees

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Creative method of generating ideas

A good idea is valued very highly, but the problem is that it is hard to get. There is a creative method for generating ideas that allows you to put their generation on stream. With it, you can get quality ideas. High-quality ideas give better results, low-quality ideas give low results, and sometimes do not give them at all.

The method of generating ideas from professionals

This makes it necessary to approach the generation of ideas very responsibly, because only such an approach will give real results. Such an approach can be implemented only if an effective method of generating ideas is applied. In noomarketing, different methods are used to generate ideas and one of them is nootechnology, which has the name “LOGY”. The algorithm of this technology is as follows:

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Internal marketing from professionals

A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else’s benefit only if he is motivated to do so. Such, however, is life. On his own, he will never think about how to do good to others. So the person is arranged that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.

There are many ways to motivate employees to work for the business. The most popular way is money. It is believed that the more you pay, the higher your loyalty and desire to work for you. This is mistake. The reality is that a person does not work for your business, but for the sake of money. By giving more money, you just motivate the person to ask for more.

Hired work is a compromise between work for yourself and for the company. Continue reading

How to win a tender with a guarantee

I study marketing and write a master’s degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial structures. Took this object, because I work there. The topic is improving marketing activities, but it so happened that my research supervisor chose the topic and I did not quite understand at first whether it was suitable or not.

Previously, my department was engaged in marketing, but now all efforts are spent on drawing up tender documents, studying open tenders. And as my leadership believes that marketing does not smell at present, but it seems to me that there are elements.

And the question is the following, since I work there not so long ago, I do not quite understand all the business processes, and especially what can be improved. Tell me, what do you think can be improved in the organization / department that is involved in tendering in such a highly specialized field? Thank you for your reply! Continue reading

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Effective Ways to Increase Profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even loss. The bottom line is that…

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Correct corporate structure
I am building a system for the provision of services to the population. Something like the Soviet Public Life Center, but it should have an association of entrepreneurs connected by…

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Quality product mix strategies
I'm going to open a store. I can’t determine how to organize store marketing? What will be more profitable for me: narrow specialization, many different products or something in between?…

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Accurate market opportunity analysis
If there are few customers or the business has stalled, then it's time to conduct an analysis of market opportunities. It is also necessary because sooner or later the company…

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