We opened an orthopedics salon and now we have been promoting the business for 4 months. When opening the salon, they relied on the experience gained during the work of his wife in a similar orthopedics salon.
Based on this experience, we determined the assortment of goods, but in a lower price category. They rented an office near the hospital and hung a sign. We prepared and sent out a potential commercial offer to potential customers. Things did not go, they were looking for ways to solve the problem and visited your portal.
We realized that there are no “keys” to the product, business and market. Please tell me how to promote a business with the help of noomarketing and help in finding “keys”, as well as in building a market specifically for our salon, since in our city with a population of about 300 thousand people there are 4 more competitors besides us. Continue reading
I am not a fan of marketing. I am one of those who believe that marketers should be driven with a broom, and not pay them a salary and then figure out what to do. How does marketing make money? How much does he bring them? Why is intuition worse than marketing? I am always guided only by intuition and I am fine, no problems and no extra costs.
I don’t spend money on marketing at all, but I spend it on my beloved, I buy cool cars, I constantly go on vacation. I don’t even use free marketing. For example, why do I need to calculate the size of the market? Everything that I purchase, everything that I produce, as a result, then I sell everything without any calculation. What will the market calculation give me, where can I apply the data? Continue reading
Before, my business actually went with the flow and, despite this, developed dynamically. Now, the current has become weak, so to speak, so if you just swim, you won’t go far. I want to go far, so I decided to take myself a director for business development. I thought it was easy to find a suitable candidate, so I just posted a vacancy on the relevant sites.
Showered with offers. There are a lot of them, there are a huge number of them and this suggests that there is some kind of nuance. It is unlikely that a good director for business development would be left without work, and I definitely do not need a bad one. Even in difficult times, I personally would dismiss the development director as the latest. I tend to think that candidates are weak, but I need a strong one. How do I find him? Can this be done independently or is it better to turn to specialists? Continue reading