Startup Professional Assessment
I need a startup’s assessment in terms of marketing. I don’t own marketing, so it’s difficult to evaluate it myself and I need a marketing consultant. The essence of the…

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The core of the business as its foundation
It is believed that any business is simply the implementation of the scheme “money - goods - money”. In fact, this scheme is nothing more than a “business engine”, the…

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Lost chance for salvation
Due to the emotions that, like an avalanche, have swept the inhabitants of Belarus in recent times in connection with economic events, few people noticed the main thing, few people…

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How to build effective business processes

Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There are very few people who know him a little, and therefore there are very few companies that use high-quality business processes.

How to build effective business processes

The secret is simple and that business is basically an idea. Effective business processes are obtained only if they are built around the idea that underlies the business and is aimed at implementing this idea. Ideas are the basics of business processes, absolutely all business processes and all businesses, it is with them that any business begins.

Any business is also uploaded with an idea, but an already implemented idea. Continue reading

The most effective protection against competitors

The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.

At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including because of the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves.

In addition, local companies usually do not have enough resources to organize attack marketing. For this reason, those who do not want to become a victim, do not want to lose their business, must find opportunities to defend themselves, and this must be done desperately and constantly. Avoid the shameful fate of being defeated only if you have a system to counter attacks. Continue reading

Accurate market opportunity analysis

If there are few customers or the business has stalled, then it’s time to conduct an analysis of market opportunities. It is also necessary because sooner or later the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but, as a rule, because the market is saturated and cannot absorb more goods or services.

Market opportunity analysis

There is a logical question about how and where it is better to develop and move. To look for ways of development – this is the analysis of market opportunities. For example, the market for conventional cameras began to stagnate, but the camera market for mobile phones began to develop rapidly. Camera manufacturers simply had to move to a new market in order to stay afloat. Continue reading

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The business has stopped. Why? What to do?
The basic idea of ​​the personality of 95% of businessmen is leadership. It is she who makes businessmen leaders, motivates them, gives them strength and energy. Seeing that this idea…

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Internal marketing from professionals
A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else's benefit only if he is motivated to do so. Such, however, is…

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The basics of doing business.
To understand what the basics of doing business are, you must first clearly define what a business is. It seems to be so clear, but I must say that the…

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How to position a customer
How to position customers to your product? There are two competitors who sell goods like mine. It was originally my idea, but they all copy from me. I don’t know…

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