The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.
At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including because of the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves.
In addition, local companies usually do not have enough resources to organize attack marketing. For this reason, those who do not want to become a victim, do not want to lose their business, must find opportunities to defend themselves, and this must be done desperately and constantly. Avoid the shameful fate of being defeated only if you have a system to counter attacks. Continue reading
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes even decades, but a miracle does not occur. Before the crisis, there was still extra money in the economy, which somehow saved the situation. But the crisis has come, the extra money is becoming less and less, which means that the situation is becoming more and more difficult, and in order to get out of it, you first need to find the reasons for low profit.
The situation itself will not be resolved, so the time has come to take action. To begin to act, first you need to find out the reason, or rather the reasons for low profits. There are a lot of them, but there are the main ones that make the maximum contribution to lower profits and, among other things, cause a number of other negative aspects. It is from their elimination that it is advisable to begin all.
… the first reason for low profit is subjective advertising, which is done without reliance on the market and needs … Continue reading
When I first opened a business, I counted in 10 years to become a billionaire. He dreamed of yachts, his plane, reception in the homes of the powerful. But more than 20 years have passed and this did not happen. Why can not I understand.
I’m looking at Facebook, Google, Amazon, which appeared even later than my business. They have long brought hundreds of billions of US dollars to their founders. How did they do it? What is their secret? How to become a billionaire and realize your dream?
Business itself is the materialization of an idea. In Western culture, it is assumed that business is carried out according to technology, there is almost no place for the human factor in it. In fact, we are talking about the technology of materializing ideas – marketing. In our culture, business is almost a 100% human factor. This means that business is simply a continuation of the personality of its founder or director and its scaling. Continue reading