Active marketing for an effective business
Active marketing is attack marketing. However, such marketing is a rarity, because today’s world is characterized by great passivity and passive marketing. The vast majority of companies live in such a way that they don’t have to do something new, everything seems to be “going with the flow.” Almost always, businessmen do not differ from the majority, although they should differ.
Businessmen simply must be active if they want to remain businessmen, because the market requires active application of marketing. However, sadly, most businessmen live by the principle – they opened a business, put them on their feet, and then lie on the couch and “cut loot”. They believe that as soon as the business is open and began to generate income, it means life is good, so you can relax and “cut the loot” on your existing business without stress for the rest of your life.
The nature of business is structured so that active marketing is constantly needed.
To think so and apply such a strategy is a big mistake. Some sooner or later realize this mistake, but it is almost always too late, others do not realize it and instead of businessmen become Don Quixote, who then struggle with their “windmills” all their lives, including high taxes, aggressive competitors, and others .
Nature is designed so that you can’t relax, especially if you are a businessman. The nature of the business is structured so that active marketing is constantly needed. A businessman who does not want to be behind must become a marketer. If you relax, you degrade. Given that everyone is degrading, degradation may not be noticeable at first. Then she, as usual, will strike like a bolt from the blue, suddenly.
Degradation can be avoided only in one way – by constantly moving forward and only forward, through active marketing, because the market requires active application of marketing. Of course, you can try to constantly keep “acquired by overwork”, but this is a very energy-consuming and resource-consuming strategy. The world is arranged in such a way that there must be a constant dynamo. In business, to ensure the dynamics, there is only one technology – marketing.
At the same time, marketing is not simple, but attacking active marketing. Active marketing is a constant readiness to go forward, to master more and more new frontiers, to carry out expansion. This is the only way to ensure the future of your business. An attacker is always the initiator of change. Through marketing, you can change markets, consumers, suppliers, macroenvironment, microenvironment.
Attack marketing is active marketing
At the same time, the goal of the attack is to create dynamics for your company, and the dynamics are not simple, but one that creates more favorable conditions for it and provides a greater volume of profits and revenues. If you look around, everything that anyone has ever received is almost always, except in cases of inheritance, received as a result of an attack. Only through attack can you get new markets, new consumers, better suppliers.
Attack marketing is active marketing, such marketing, in which weather is not expected from the sea, but the right climate with the right weather is created. To attack is to be on the crest of a wave. Only the one who attacks can skim the cream can hope for a successful future, while others will be content with “scraps”, if they certainly remain. If a passive device can give a short-term result, while very, very shaky, then the attack results in a situation in which there will be a long-term result, on which hardly anyone decides to encroach.
You can attack only when there is an attack system. An attack system is a marketing system, and an expansionist marketing system. The main characteristic of the expansionist system is to live not only in the present, but also in the future. Living in the future means seeing yourself in the future, creating plans for the future and ensuring their implementation.
At the same time, creative specialists are one of the main elements of the attack system, because in order to live in the future, it is necessary to create something that has never happened before. It is necessary to create new products, it is necessary to create new marketing systems, it is necessary to create new methods of advertising, all this is the “ammunition” through which the attack is carried out.
Create “ammunition” and apply them through marketing, actively use it, because the market requires active application of marketing. The more activity on the market, the greater the results. In the modern world, the role of creative specialists and the “ammunition” they create is very large, because in fact the struggle is between the creators, and the rest of the company just “shoots” the “ammunition” they created .