Startup Professional Assessment
I need a startup’s assessment in terms of marketing. I don’t own marketing, so it’s difficult to evaluate it myself and I need a marketing consultant. The essence of the idea is the release of personalized covers for mobile phones. It will be implemented through the site. It will have a catalog of covers. A man chooses a case in the catalog.
Then, in a special form on the site, writes his name, surname, nickname. Then he clicks on the “get virtual cover” button and sees a virtual cover with his name, which he, if he liked, can order in real form.
I decided to make such a startup because my former business was selling covers and other accessories for mobile phones. It had to be closed due to Chinese online stores.
It is impossible to resist them, because they also offer that I am only several times cheaper. In the end, I decided that I needed a chip and came up with it. Now I want to understand whether I should engage in the implementation of this idea, and for this I need your help.
Evaluation of a startup from a marketing point of view is what you must do if you do not own marketing. Even if you would have owned it, you still need to get an external assessment of a disinterested person. The fact that you applied for such an assessment is a big plus for you, which will play a positive role in the future.
I must say that evaluating a startup is a very serious event that goes beyond the scope of a free consultation. A full assessment is only possible as part of a private consultation. I can only go through the key points.
The first key point on the list is the idea itself. The first in importance is the startup himself. Accordingly, the evaluation begins with the evaluation of the startup. As practice shows, the first thing a startup’s success depends on is the depth of the startup’s pumpability by the idea that underlies the startup.
If a startup is deeply pumped by an idea, then he, as a rule, achieves success. Depends on the level of pumping, how much the startup himself understands his idea, how much he can explain it to consumers and investors, how much he has the strength and patience to move forward and so on.
You can get such an assessment if you send the legogram of your startup you have completed. After that, you can raise the level if it is insufficient. It is also advisable to send your personal legram filled (legrams can be ordered here).
A startup legram, as well as your personal legram, will also be needed in order to assess the degree of your synchronization with your project. The point is that a person is an idea. Startup is also an idea. Sometimes ideas are synchronized with each other and help each other, and sometimes they are not synchronized and interfere.
How to evaluate the prospects of an idea
Success can only be achieved when ideas help each other. The scope of success, of course, depends on the scale of the idea. Some ideas bring thousands of dollars, some millions, and some billions. Accordingly, the second key point is an assessment of the scale of the idea that underlies the startup.
At the same time, you need to understand that there is a scale that you see, but there is a scale that can really be covered. To determine the real scale, it is necessary to study the market potential. In principle, this is not difficult to do, because the numbers are on the surface.
Accordingly, your potential market is about 7 million consumers.
The population of St. Petersburg is about 5 million people. The population of the Leningrad region is still about 2 million. Accordingly, your potential market is about 7 million consumers. However, there is a nuance. There are 7 million people, but there may be fewer consumers.
Because the consumer is the person who wants to realize the idea. If you do not want to realize, then, accordingly, not the consumer. One of the ideas that can be implemented using a case is self-realization. According to my previous research, from 5 to 20% of the population can have this idea active.
Taking into account those in whom the idea can be implemented or inexpensively activated, it will turn out about 45-50%. Accordingly, your potential market is 350,000-1400,000 consumers. Another 2.10 – 3.15 million promising market.
How many people will ultimately make a purchase depends on many factors, and one of them is the price. Someone is ready to pay 500 rubles for observing their name on the case, someone 1000, and someone 5000. The price is of course an important factor, but not a determining one. You can increase the value of the product so much that they will be willing to pay more than 5000 rubles for it.
Another interesting point – there are consumers, but there are needs. A consumer may have several needs. For example, through one cover, he wants to realize the idea of ”self-realization”, through the second the idea of belonging, through the third another idea.
Accordingly, if there are 2.10-3.15 million consumers, this does not mean that you can sell the same number of covers. With a competent approach, sales will be equal to the number of needs.