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The business has stopped. Why? What to do?

The basic idea of ​​the personality of 95% of businessmen is leadership. It is she who makes businessmen leaders, motivates them, gives them strength and energy. Seeing that this idea makes them successful, businessmen lay it at the core of the business. Most businesses are built specifically on the basis of the idea of ​​a businessman’s personality. A business constructed in this way is simply a continuation of the personality of a businessman.

On the one hand it’s good. A businessman knows his idea well and on its basis can quickly build a business that will help him realize it. Each successful transaction signals that the idea has been realized and it gives pleasure. Therefore, a businessman likes to do business, likes when a business idea, and therefore his personal one, is realized. I want this to happen again and again.

Therefore, any business built on the idea of ​​a businessman’s personality sooner or later reaches its limit

But there is one point that imposes restrictions on business growth when it is based on the idea of ​​a businessman’s personality. The bottom line is that the businessman sees the idea of ​​leadership in his own way. Some consumers see it as well, but not all. Many consumers see the idea of ​​leadership differently. Therefore, any business built on the idea of ​​the personality of a businessman sooner or later reaches its limit.

Therefore, the first question that you should ask yourself if the business has stopped is whether it has reached the limit of its development. The limit of development is the number of customers who see the idea that underlies the business in the same way as the creator of the business. Well, let’s say 20% see the idea of ​​leadership as well as a businessman. He will reach them very quickly, they will hear and understand him, they will perceive him as a leader.

Moreover, everything will happen very quickly, so quickly that the head may spin from success. But then everything will stop, because the remaining 80% do not see the idea of ​​leadership like a businessman. Accordingly, they do not perceive the business they built as a leader, as one who makes the best offer. No matter how hard the businessman tries, so that he does not do within the usual framework, nothing will help.

The question can be solved only if you go beyond the usual framework. Accordingly, in order to move on, first of all, you need to understand how exactly most consumers see the idea of ​​leadership, i.e. you need to understand how most people see the idea of ​​the market. This can only be done if you use the market legram. In fact, with its help you can “get into” the head of consumers and find out what they think.

… if the business has stopped, this is not a problem at all. This is just an indication that the idea that underlies it has been exhausted …

So, if the business has stopped, this is not a problem at all. This is just an indication that the idea that underlies it has been exhausted, which means that an analysis of the business strategy and a restart of the business are necessary. Experienced market players are aware of this and periodically reload the business, change the idea that underlies it. One of the signs that the business has rebooted is rebranding.

If you saw that the company was rebranded, it means that its marketers have gathered enough information that the idea on which the business is built is exhausted. It is impossible to continue business on its basis, which means that you just need to choose a new, promising idea. This idea is chosen and the whole company is customized for it, including the logo and corporate identity of the company, and the business is restarted.

Of course, not always if a business has stopped, it means that it was the business that stopped. It is possible that it was not business that stopped, the market. Only a specialist can understand whether a business has stopped or a market. Therefore, if you are not satisfied with the pace of business development, you need to contact a specialist who will conduct an audit and find out the real reason for the stop and say what needs to be done.

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