How to become a real post-industrial?
Much suggests that the transition to a post-industrial economy has begun. However, not all running processes are successful. Post-industrial transition is no exception. It may or may not take place. Given the fact that there are people and groups of people to whom it is not beneficial, many obstacles are created on their part to disrupt it.
There is an opinion that several times there have been breakdowns, which means that now the breakdown is quite likely. And the decisive role in disrupting the transition can be played not even by its opponents, but by those who are interested in it and who implements it. The bottom line is that there is one problem on the transition path that has not yet been fully resolved.
More can be said – the problem has not really been identified. Most likely, it was about this problem that past attempts crashed. It was finally possible to find out thanks to the analysis of comments on three previous articles from the NOVUS ORDO MILLENNIUM cycle.
The articles of the NOVUS ORDO MILLENNIUM cycle were posted on several resources. As a result, diverse and fairly representative data were collected. After collection, they were carefully analyzed. The data were analyzed not in the usual context, but in the context of noomarketing. This is what made it possible to identify the problem.
Based on the analysis results, 4 groups of readers of articles were identified, which can conditionally be called: indifferent, interested, aggressive, like-minded people. Indifferent – did not respond to articles, or did not read them at all. Those interested – read, but did not comment, did not express their opinion.
Aggressive – they read articles, they strongly affected their inner world, therefore the articles were identified by them as a threat. To eliminate the threat, they wrote comments that can be regarded as aggressive. Like-minded people expressed their solidarity with the ideas and thoughts that were voiced in the articles.
But where are those who want to actively participate in the implementation of the post-industrial transition? And there were almost none. Few offered their help, few expressed a desire to help with something, to somehow participate. There were those who were interested in some particular points from the articles, and they came up with different proposals. Maybe the articles are bad and the thoughts in them are bad and that’s the whole point? But then where are the alternatives and their qualitative arguments? You can say they were not. What does it mean?
This means that there is virtually no “market” for post-industrialists. There is no real post-industrial discourse. People are not pumped by an idea that needs a post-industrialist. There is a near-post-industrial discourse, there are people who talk about it, try to guess how it will look, sympathize with the new format. There are those who want to jump into the post-industrial train in order to use its benefits. But there is no truly post-industrial discourse.
What is a discourse? Discourse is an operational or, in other words, a basic idea. To make it easier to understand, the operating idea is a kind of analogue of the operating system that is installed on every computer. Within the framework of this idea, all other ideas are realized. This means that discourse begins with an idea. The problem is that there is no idea for post-industrial discourse.
There are thoughts about what a post-industrial format is, how good it is, how useful it is, how it may look. But there is no idea. In fact, there is no nucleus for a post-industrial formation. The agrarian formation had its own idea. People pumped this idea and included in the discourse, became its active, not passive participants.
The industrial formation had its own idea; people pumped it and became industrialists. The postindustrial formation does not yet have an idea, therefore it is not realized. As a result, people are not pumped by his idea, they do not have a driver installed for understanding post-industrialism and inclusion in the discourse around it.
In fact, now it’s not the post-industrial world that is coming, but some other one. It can be called in different ways: pseudo-post-industrial, near-post-industrial, sub-post-industrial, semi-post-industrial. In fact, the industrial, or even more precisely the agrarian-industrial format puts on the mask of post-industrialism. They are trying to pull some elements on the industrial formation and pass it off as a postindustrial one.
All this is logical and simply cannot be otherwise. The bottom line is that most of the people are pumped with ideas that underlie the agrarian or industrial formation, and some also with the idea that underlies the pre-agrarian formation. Many, in principle, want to live in a new formation, because they intuitively feel that the old is exhausted, and there is nothing more to do in it. But the intelligent driver for this formation is not installed, the discourse is not formed, so it turns out the way it turns out.
What idea underlies the agrarian formation? To understand this, it is necessary to outline the conditions that were during the pre-agra formation. The conditions were harsh. There were a lot of people, what nature gave in finished form was clearly not enough, so people often went hungry.