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How to beat competitors and earn everything

There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. Being a leader is beneficial, because the leader gets the maximum, the rest gets the rest.

The farther from market leadership, the less income. For example, Apple takes about 94% of its profits from the smartphone market. Another 11% gets Samsung. Together, they take more than 100% of the profit, while the rest are in chronic red. Moreover, the farther from the leader, the greater the minus.

This is the only way to get the most money.

Trees try to grow above the rest, because this allows them to get the most out of the sun. Low trees sometimes get nothing at all. If a company wants to have maximum income, it needs to be a market leader. She must be the first in the eyes of the client, so that he chose her. This is the only way to get the most money. Someone who gets second or third can get a little money, but the farther from the leader, the less money.

The most recent companies receive only minus. Until the turn comes to them, the customers no longer have money left, because they give them to the leaders. This is how the world works, it’s impossible to change it. Some try to circumvent the rules, try to deal with the established order. However, the maximum amount of money is earned not by one who fights the world’s device, but by one who uses it for his own purposes.

How to get around competitors to earn maximum money

How to get around competitors to earn maximum money? It is generally believed that simply offering the best product or service is enough. As practice shows, this is not enough. It is too little. The bottom line is that a product is a way to realize an idea. And usually that version of the idea that is relevant at the moment is already implemented with the help of some product. You can imagine that there is a computer with a USB port that is already taken.

Insert a USB flash drive into such a computer does not work. Similarly, the consumer has nowhere to “insert” a new product if the idea has already been implemented using another product. A new product may become necessary only if the previous product fails, and this is a very long process, so you will not get around competitors. Therefore, to get around the competition, you need something else.

What is needed? You need a market shift strategy. The essence of this strategy is to upgrade the idea of ​​the market to a new version. As a result, it will shift and the products available on the market will no longer correspond to it. The market will need another product. Thus, consumers will have “ports” for new goods. They will want these products, and you can offer them.

This idea is the basis of need, turns people into consumers and motivates them to buy goods that correspond to it.

If the bias is in your favor, then, except that you will have no suitable product for anyone and consumers will have no other choice. The most interesting thing is that very often even the product does not need to be modernized. It will be possible to sell the existing product, after conducting its analysis to search for unrealized opportunities. It is they who will later be incorporated into the new version of the market idea.

To implement the strategy of market displacement, you must, of course, have a market idea. This idea is the basis of need, turns people into consumers and motivates them to buy goods that correspond to it. In order to modernize the idea of ​​the market, it must first be obtained and carefully studied. Moreover, it is necessary to have not thoughts about the market, but namely the idea of ​​the market.

You also need to have an idea of ​​a product, a real idea of ​​a product, so that it is possible to convey to consumers all the value that is in the product. Very often, companies have only thoughts about the product, but not its idea. Unless you have a market idea or product idea, you cannot implement a market shift strategy. The idea of ​​a product is the key to the product, and the idea of ​​the market is the key to the market. While there are no keys, there is no way to “open the door.”

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