The core of the business as its foundation
It is believed that any business is simply the implementation of the scheme “money - goods - money”. In fact, this scheme is nothing more than a “business engine”, the…

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How to start a business if it does not go
Business may or may not. Why is this happening, why is the business not going? If the conversation was in a different context, the words “why is it” would be…

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How to win a tender with a guarantee
I study marketing and write a master's degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial…

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worthy rebuff

The most effective protection against competitors

The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.

At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including because of the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves.

In addition, local companies usually do not have enough resources to organize attack marketing. For this reason, those who do not want to become a victim, do not want to lose their business, must find opportunities to defend themselves, and this must be done desperately and constantly. Avoid the shameful fate of being defeated only if you have a system to counter attacks. Continue reading

Business Promotion Professionals Tips
We opened an orthopedics salon and now we have been promoting the business for 4 months. When opening the salon, they relied on the experience gained during the work of…

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Customer Retention Strategy. What is its essence?
The client is the basis of the business and this is an axiom. You cannot build a business without a client, because it is the client who brings money to…

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Why a business development forecast is needed
He began to do business at the university. The scholarship was not enough, so I was spinning to earn at least some money. I have never worked for an uncle…

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Where is it better to invest
I have my own business in the field of trade. Recently, this business has become not very good and not very profitable; everything is being sold very poorly. Even selling…

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