I need a startup’s assessment in terms of marketing. I don’t own marketing, so it’s difficult to evaluate it myself and I need a marketing consultant. The essence of the idea is the release of personalized covers for mobile phones. It will be implemented through the site. It will have a catalog of covers. A man chooses a case in the catalog.
Then, in a special form on the site, writes his name, surname, nickname. Then he clicks on the “get virtual cover” button and sees a virtual cover with his name, which he, if he liked, can order in real form.
I decided to make such a startup because my former business was selling covers and other accessories for mobile phones. It had to be closed due to Chinese online stores.
It is impossible to resist them, because they also offer that I am only several times cheaper. In the end, I decided that I needed a chip and came up with it. Now I want to understand whether I should engage in the implementation of this idea, and for this I need your help. Continue reading
I am not a fan of marketing. I am one of those who believe that marketers should be driven with a broom, and not pay them a salary and then figure out what to do. How does marketing make money? How much does he bring them? Why is intuition worse than marketing? I am always guided only by intuition and I am fine, no problems and no extra costs.
I don’t spend money on marketing at all, but I spend it on my beloved, I buy cool cars, I constantly go on vacation. I don’t even use free marketing. For example, why do I need to calculate the size of the market? Everything that I purchase, everything that I produce, as a result, then I sell everything without any calculation. What will the market calculation give me, where can I apply the data? Continue reading
I would not want to upset anyone, but as they say from the song you will not erase words. The sad fact is that as a result of communication with marketers, it became clear that the amount of bad news from the market is increasing. The essence of this bad news is that so many markets are falling, their market conditions are deteriorating. This is confirmed by individual marketers and marketing experts, as well as various communities and guilds of marketers.
Improving customer service
It could be attributed to marketing hysteria, but it won’t work, because the falling markets and the worsening market conditions are also confirmed by people working in sales. Some in this regard, even go into a deep spree. It is not surprising, because for more than 10 years everything was fine, but in the last year the situation began to deteriorate sharply, and when the situation worsens, then it is time to improve our work with clients. Continue reading