Customer Retention Strategy. What is its essence?
The client is the basis of the business and this is an axiom. You cannot build a business without a client, because it is the client who brings money to…

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Lost chance for salvation
Due to the emotions that, like an avalanche, have swept the inhabitants of Belarus in recent times in connection with economic events, few people noticed the main thing, few people…

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Correct corporate structure
I am building a system for the provision of services to the population. Something like the Soviet Public Life Center, but it should have an association of entrepreneurs connected by…

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not participation

How to win a tender with a guarantee

I study marketing and write a master’s degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial structures. Took this object, because I work there. The topic is improving marketing activities, but it so happened that my research supervisor chose the topic and I did not quite understand at first whether it was suitable or not.

Previously, my department was engaged in marketing, but now all efforts are spent on drawing up tender documents, studying open tenders. And as my leadership believes that marketing does not smell at present, but it seems to me that there are elements.

And the question is the following, since I work there not so long ago, I do not quite understand all the business processes, and especially what can be improved. Tell me, what do you think can be improved in the organization / department that is involved in tendering in such a highly specialized field? Thank you for your reply! Continue reading

Why a business development forecast is needed
He began to do business at the university. The scholarship was not enough, so I was spinning to earn at least some money. I have never worked for an uncle…

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How to win a tender with a guarantee
I study marketing and write a master's degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial…

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Professional appraisal of business ideas
A friend recommended you to “pump” ideas for business. As I understand it, we can try to evaluate the idea and if it has the opportunity to be profitable, then…

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Internal marketing from professionals
A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else's benefit only if he is motivated to do so. Such, however, is…

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