I study marketing and write a master’s degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial structures. Took this object, because I work there. The topic is improving marketing activities, but it so happened that my research supervisor chose the topic and I did not quite understand at first whether it was suitable or not.
Previously, my department was engaged in marketing, but now all efforts are spent on drawing up tender documents, studying open tenders. And as my leadership believes that marketing does not smell at present, but it seems to me that there are elements.
And the question is the following, since I work there not so long ago, I do not quite understand all the business processes, and especially what can be improved. Tell me, what do you think can be improved in the organization / department that is involved in tendering in such a highly specialized field? Thank you for your reply! Continue reading