crest of a wave.
Active marketing is attack marketing. However, such marketing is a rarity, because today’s world is characterized by great passivity and passive marketing. The vast majority of companies live in such a way that they don’t have to do something new, everything seems to be “going with the flow.” Almost always, businessmen do not differ from the majority, although they should differ.
Businessmen simply must be active if they want to remain businessmen, because the market requires active application of marketing. However, sadly, most businessmen live by the principle – they opened a business, put them on their feet, and then lie on the couch and “cut loot”. They believe that as soon as the business is open and began to generate income, it means life is good, so you can relax and “cut the loot” on your existing business without stress for the rest of your life.
The nature of business is structured so that active marketing is constantly needed. Continue reading