How is money made?
Feedback on previous articles revealed one important point that most people do not allow to understand what I actually write about in the articles of the Novus Ordo Millennium series.…

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Customer Retention Strategy. What is its essence?
The client is the basis of the business and this is an axiom. You cannot build a business without a client, because it is the client who brings money to…

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How to win a tender with a guarantee
I study marketing and write a master's degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial…

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corporate identity

10 main reasons for low profits

Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes even decades, but a miracle does not occur. Before the crisis, there was still extra money in the economy, which somehow saved the situation. But the crisis has come, the extra money is becoming less and less, which means that the situation is becoming more and more difficult, and in order to get out of it, you first need to find the reasons for low profit.

The situation itself will not be resolved, so the time has come to take action. To begin to act, first you need to find out the reason, or rather the reasons for low profits. There are a lot of them, but there are the main ones that make the maximum contribution to lower profits and, among other things, cause a number of other negative aspects. It is from their elimination that it is advisable to begin all.

… the first reason for low profit is subjective advertising, which is done without reliance on the market and needs … Continue reading

The secret of a successful business is revealed

I have been in business for over 10 years. At first it grew, but recently it has stalled. I do not like it, because I dreamed that I would become very rich, but this has not happened yet and is not expected in the future. Moreover, I’m starting to worry about the fact that the business may end soon and is becoming scared.

Against this background, I thought about the fact that there are businesses that exist for a long time, and there are businesses that close, almost immediately after opening. Why is this happening? Maybe there is some secret of a successful business that some people know and therefore their business has been around for a long time? I read a lot of things, but I really didn’t find anything. Can no marketing have an answer?

Business is a very difficult task, the success of which depends on a very large number of factors and luck is not the last among them. Many businesses that have become quite successful have become so simply because they appeared at the right time in the right place. So, to some extent, the secret of a successful business, or rather one of the secrets, is to appear at the right time in the right place and correctly start using marketing startups. Continue reading

How to win a tender with a guarantee

I study marketing and write a master’s degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial structures. Took this object, because I work there. The topic is improving marketing activities, but it so happened that my research supervisor chose the topic and I did not quite understand at first whether it was suitable or not.

Previously, my department was engaged in marketing, but now all efforts are spent on drawing up tender documents, studying open tenders. And as my leadership believes that marketing does not smell at present, but it seems to me that there are elements.

And the question is the following, since I work there not so long ago, I do not quite understand all the business processes, and especially what can be improved. Tell me, what do you think can be improved in the organization / department that is involved in tendering in such a highly specialized field? Thank you for your reply! Continue reading

Active marketing for an effective business
Active marketing is attack marketing. However, such marketing is a rarity, because today's world is characterized by great passivity and passive marketing. The vast majority of companies live in such…

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Why are most people poor?
Answers to the question why people are poor, there are as many as poor people. Each beggar finds his own answer for himself, but he must somehow compensate for his…

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What are the prospects for the restaurant business
Is the restaurant business in the big city profitable? Will the opening of a new restaurant bring a good profit? What are the prospects for a restaurant business in a…

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The path of wealth. How to make a lot of money?
Many people do not like rich people, but almost everyone wants to get rich, everyone is looking for the way to wealth. In general, the desire for wealth can be…

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