Startup Professional Assessment
I need a startup’s assessment in terms of marketing. I don’t own marketing, so it’s difficult to evaluate it myself and I need a marketing consultant. The essence of the…

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How can financiers take revenge?
Experts say that Democrats, who could not advance their candidate for the post of US President, are financiers. That means they lost. Financiers are unlikely to give up, will try…

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Cheap way to build customer loyalty
The best customer is a loyal customer. It is easiest to find a common language with a loyal client, because the maximum level of trust is established with him. The…

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company from point

The most effective protection against competitors

The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.

At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including because of the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves.

In addition, local companies usually do not have enough resources to organize attack marketing. For this reason, those who do not want to become a victim, do not want to lose their business, must find opportunities to defend themselves, and this must be done desperately and constantly. Avoid the shameful fate of being defeated only if you have a system to counter attacks. Continue reading

Accurate market opportunity analysis

If there are few customers or the business has stalled, then it’s time to conduct an analysis of market opportunities. It is also necessary because sooner or later the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but, as a rule, because the market is saturated and cannot absorb more goods or services.

Market opportunity analysis

There is a logical question about how and where it is better to develop and move. To look for ways of development – this is the analysis of market opportunities. For example, the market for conventional cameras began to stagnate, but the camera market for mobile phones began to develop rapidly. Camera manufacturers simply had to move to a new market in order to stay afloat. Continue reading

The core of the business as its foundation

It is believed that any business is simply the implementation of the scheme “money – goods – money”. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is short, concise, reflecting only the main points, and each businessman can modify it at his discretion and for his own market.

The core of the business as its foundation

In fact, the “business engine” is just the algorithm by which the businessman’s head works. An algorithm that includes a scheme by which a business is conducted from start to finish. Without this scheme, it makes no sense to go into business. If this scheme is contrary to the moral, moral or ethical standards of a person, then he does not have a place in business. Continue reading

How to win a tender with a guarantee
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Lost chance for salvation
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