chance to return
Before, my business actually went with the flow and, despite this, developed dynamically. Now, the current has become weak, so to speak, so if you just swim, you won’t go far. I want to go far, so I decided to take myself a director for business development. I thought it was easy to find a suitable candidate, so I just posted a vacancy on the relevant sites.
Showered with offers. There are a lot of them, there are a huge number of them and this suggests that there is some kind of nuance. It is unlikely that a good director for business development would be left without work, and I definitely do not need a bad one. Even in difficult times, I personally would dismiss the development director as the latest. I tend to think that candidates are weak, but I need a strong one. How do I find him? Can this be done independently or is it better to turn to specialists? Continue reading
The client is the basis of the business and this is an axiom. You cannot build a business without a client, because it is the client who brings money to the business. Everyone knows about this, as well as about the fact that the clients guys are very picky. They are not fastidious out of the blue, but have every right to do so. Customers pay money and have the right to choose what to pay for and what not. This forces the business to be constantly under stress, because if you do not give the client what he wants, the client will leave.
To prevent this from happening, so that clients do not leave, do not run away – we need a customer retention strategy that will allow us to purposefully, systematically, constantly and most importantly unobtrusively keep them. In order to build the most effective strategy, the client needs to be kept at the level of his idea, because at the core the client is a person, and the basis of a person is his idea. You could even say that a customer retention strategy is a strategy for identifying new customer-friendly life paths. Continue reading
I would not want to upset anyone, but as they say from the song you will not erase words. The sad fact is that as a result of communication with marketers, it became clear that the amount of bad news from the market is increasing. The essence of this bad news is that so many markets are falling, their market conditions are deteriorating. This is confirmed by individual marketers and marketing experts, as well as various communities and guilds of marketers.
Improving customer service
It could be attributed to marketing hysteria, but it won’t work, because the falling markets and the worsening market conditions are also confirmed by people working in sales. Some in this regard, even go into a deep spree. It is not surprising, because for more than 10 years everything was fine, but in the last year the situation began to deteriorate sharply, and when the situation worsens, then it is time to improve our work with clients. Continue reading