How to position a customer
How to position customers to your product? There are two competitors who sell goods like mine. It was originally my idea, but they all copy from me. I don’t know…

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The most effective protection against competitors
The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best…

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How to position a customer
How to position customers to your product? There are two competitors who sell goods like mine. It was originally my idea, but they all copy from me. I don’t know…

Continue reading →

chance to return

The core of the business as its foundation

It is believed that any business is simply the implementation of the scheme “money – goods – money”. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is short, concise, reflecting only the main points, and each businessman can modify it at his discretion and for his own market.

The core of the business as its foundation

In fact, the “business engine” is just the algorithm by which the businessman’s head works. An algorithm that includes a scheme by which a business is conducted from start to finish. Without this scheme, it makes no sense to go into business. If this scheme is contrary to the moral, moral or ethical standards of a person, then he does not have a place in business. Continue reading

Effective ways to promote a business

Once your company was not there, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, nobody knew about the company except you. We can say that for others it did not exist. She was just for you. It was difficult for you, you needed partners, customers, employees. But you didn’t have them, because nobody knew about you.

Promotion of business from professionals

Then you started active work and found out about your company. At first, few people knew about it, then more, then even more. Each of those who met with the company made a definite impression about it. You yourself are familiar with the company. We are familiar with its history, with its capabilities. For you, she is her own, dear, the best. The company makes a good impression on you. Continue reading

How to beat competitors and earn everything

There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. Being a leader is beneficial, because the leader gets the maximum, the rest gets the rest.

The farther from market leadership, the less income. For example, Apple takes about 94% of its profits from the smartphone market. Another 11% gets Samsung. Together, they take more than 100% of the profit, while the rest are in chronic red. Moreover, the farther from the leader, the greater the minus.

This is the only way to get the most money. Continue reading

Internal marketing from professionals
A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else's benefit only if he is motivated to do so. Such, however, is…

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Effective Business Development Director
Before, my business actually went with the flow and, despite this, developed dynamically. Now, the current has become weak, so to speak, so if you just swim, you won’t go…

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How can financiers take revenge?
Experts say that Democrats, who could not advance their candidate for the post of US President, are financiers. That means they lost. Financiers are unlikely to give up, will try…

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Quality product mix strategies
I'm going to open a store. I can’t determine how to organize store marketing? What will be more profitable for me: narrow specialization, many different products or something in between?…

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