How to accurately calculate market volume
I am not a fan of marketing. I am one of those who believe that marketers should be driven with a broom, and not pay them a salary and then…

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10 main reasons for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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An effective way to improve your business
Business improvement is a necessity related to the fact that everything flows and changes. Once the most profitable business was agriculture. Then industry became the most profitable business. After industry,…

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but it is almost always

Active marketing for an effective business

Active marketing is attack marketing. However, such marketing is a rarity, because today’s world is characterized by great passivity and passive marketing. The vast majority of companies live in such a way that they don’t have to do something new, everything seems to be “going with the flow.” Almost always, businessmen do not differ from the majority, although they should differ.

Businessmen simply must be active if they want to remain businessmen, because the market requires active application of marketing. However, sadly, most businessmen live by the principle – they opened a business, put them on their feet, and then lie on the couch and “cut loot”. They believe that as soon as the business is open and began to generate income, it means life is good, so you can relax and “cut the loot” on your existing business without stress for the rest of your life.

The nature of business is structured so that active marketing is constantly needed. Continue reading

How to save the world from disaster
Money is sorely lacking. Moreover, everyone, starting from the poorest homeless people, ending with the very top of the world elite. One is missing a couple of bucks, the other…

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Customer Retention Strategy. What is its essence?
The client is the basis of the business and this is an axiom. You cannot build a business without a client, because it is the client who brings money to…

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Professional appraisal of business ideas
A friend recommended you to “pump” ideas for business. As I understand it, we can try to evaluate the idea and if it has the opportunity to be profitable, then…

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How to beat competitors and earn everything
There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough…

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