How to start a business if it does not go
Business may or may not. Why is this happening, why is the business not going? If the conversation was in a different context, the words “why is it” would be…

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Effective Business Development Director
Before, my business actually went with the flow and, despite this, developed dynamically. Now, the current has become weak, so to speak, so if you just swim, you won’t go…

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How to attract new customers and earn a lot
Customers are our everything. The more customers, the more revenue. The more income, the more expenses you can afford and the stronger the business. Accordingly, in order for more and…

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assortment strategy

Quality product mix strategies

I’m going to open a store. I can’t determine how to organize store marketing? What will be more profitable for me: narrow specialization, many different products or something in between? It is clear that the most common strategies for a product range are a narrow range and a wide range. But which one is better?

Effective Product Range Strategies
When choosing a product strategy, several factors must be kept in mind. The first and most important factor is market saturation. A strategy of wide specialization gives maximum effect in conditions of deficit. In such conditions, people grab everything like hot cakes, which means that in order to make maximum sales, you need to have a variety of goods. Continue reading

How to save the world from disaster
Money is sorely lacking. Moreover, everyone, starting from the poorest homeless people, ending with the very top of the world elite. One is missing a couple of bucks, the other…

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Professional appraisal of business ideas
A friend recommended you to “pump” ideas for business. As I understand it, we can try to evaluate the idea and if it has the opportunity to be profitable, then…

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Effective Ways to Increase Profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even loss. The bottom line is that…

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Active marketing for an effective business
Active marketing is attack marketing. However, such marketing is a rarity, because today's world is characterized by great passivity and passive marketing. The vast majority of companies live in such…

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