How to position a customer
How to position customers to your product? There are two competitors who sell goods like mine. It was originally my idea, but they all copy from me. I don’t know…

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Is marketing necessary or not for business?
Is there any benefit from marketing for business or not? Is it worth trying marketing or not. Is marketing necessary or not for business? Sooner or later, any businessman asks…

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How can financiers take revenge?
Experts say that Democrats, who could not advance their candidate for the post of US President, are financiers. That means they lost. Financiers are unlikely to give up, will try…

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assortment strategy

Quality product mix strategies

I’m going to open a store. I can’t determine how to organize store marketing? What will be more profitable for me: narrow specialization, many different products or something in between? It is clear that the most common strategies for a product range are a narrow range and a wide range. But which one is better?

Effective Product Range Strategies
When choosing a product strategy, several factors must be kept in mind. The first and most important factor is market saturation. A strategy of wide specialization gives maximum effect in conditions of deficit. In such conditions, people grab everything like hot cakes, which means that in order to make maximum sales, you need to have a variety of goods. Continue reading

Why are most people poor?
Answers to the question why people are poor, there are as many as poor people. Each beggar finds his own answer for himself, but he must somehow compensate for his…

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How to start a business if it does not go
Business may or may not. Why is this happening, why is the business not going? If the conversation was in a different context, the words “why is it” would be…

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Lost chance for salvation
Due to the emotions that, like an avalanche, have swept the inhabitants of Belarus in recent times in connection with economic events, few people noticed the main thing, few people…

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10 main reasons for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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