I’m going to open a store. I can’t determine how to organize store marketing? What will be more profitable for me: narrow specialization, many different products or something in between? It is clear that the most common strategies for a product range are a narrow range and a wide range. But which one is better?
Effective Product Range Strategies
When choosing a product strategy, several factors must be kept in mind. The first and most important factor is market saturation. A strategy of wide specialization gives maximum effect in conditions of deficit. In such conditions, people grab everything like hot cakes, which means that in order to make maximum sales, you need to have a variety of goods. Continue reading