There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. Being a leader is beneficial, because the leader gets the maximum, the rest gets the rest.
The farther from market leadership, the less income. For example, Apple takes about 94% of its profits from the smartphone market. Another 11% gets Samsung. Together, they take more than 100% of the profit, while the rest are in chronic red. Moreover, the farther from the leader, the greater the minus.
This is the only way to get the most money. Continue reading
When I first opened a business, I counted in 10 years to become a billionaire. He dreamed of yachts, his plane, reception in the homes of the powerful. But more than 20 years have passed and this did not happen. Why can not I understand.
I’m looking at Facebook, Google, Amazon, which appeared even later than my business. They have long brought hundreds of billions of US dollars to their founders. How did they do it? What is their secret? How to become a billionaire and realize your dream?
Business itself is the materialization of an idea. In Western culture, it is assumed that business is carried out according to technology, there is almost no place for the human factor in it. In fact, we are talking about the technology of materializing ideas – marketing. In our culture, business is almost a 100% human factor. This means that business is simply a continuation of the personality of its founder or director and its scaling. Continue reading
I study marketing and write a master’s degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial structures. Took this object, because I work there. The topic is improving marketing activities, but it so happened that my research supervisor chose the topic and I did not quite understand at first whether it was suitable or not.
Previously, my department was engaged in marketing, but now all efforts are spent on drawing up tender documents, studying open tenders. And as my leadership believes that marketing does not smell at present, but it seems to me that there are elements.
And the question is the following, since I work there not so long ago, I do not quite understand all the business processes, and especially what can be improved. Tell me, what do you think can be improved in the organization / department that is involved in tendering in such a highly specialized field? Thank you for your reply! Continue reading